Skip to content
Continuing Dental Education

Ernest M. Jones Memorial Lecture – Beyond the Chair: Real-World Solutions for the Staffing Challenges in Dentistry

Tim Twigg, President of Bent Ericksen & Associates and Jackie Brown, Chief Human Resources Officer at Community Dental Partners with special guests Dr. Linda Edgar, President, American Dental Association and Bracken Killpack, WSDA Executive Director

lecture icon Lecture

This course will be in person on the University of Washington Campus in Kane Hall.

Make a Gift


Course Description

A practice’s success extends beyond just clinical skills. As a dental office, every position is impacted by the challenge of finding the right people for vacancies. The continuous cycle of training newcomers has taken a toll on everyone, underscoring the importance of retaining our outstanding team members. Regardless of your job title, we all play a crucial role in this intricate puzzle. Come listen to our state and national leaders who will give us some insight into developments on both the national and state levels, delving into the factors behind these changes and the measures taken to address workplace shortages. Through the lens of human resources, this course will also explore the complex dimensions of achieving success and overcoming potential pitfalls navigating the “human side” of the dental practice.

Our goal is to talk about how to deal with the current recruiting and turnover issues while also equipping you with strategies to manage complex humans and relationships. By fostering a positive and supportive workplace atmosphere, we will discuss why nurturing a productive and collaborative office culture is fundamental in retention of patients and team members. From the trends affecting staffing success to solutions that can have a positive impact for each person, we will be addressing psychological needs, workplace culture, and employee satisfaction, as well as overall productivity, thus supporting individual needs while also aligning with the financial success of the practice.

Today, the true competitive advantage lies in having a team of engaged individuals. With engagement, work becomes more than just a job and fosters a sense of belonging and meaning for everyone that transcends dollars and cents. Through engagement, the emotional and financial impact of turnover is also reduced.

Key components that will be explored include: people-centric leadership principles, establishing a winning organizational culture, greater recruiting / hiring / onboarding success and “upping the game” on communication / employee engagement / appreciation / recognition—who wouldn’t be attracted to and want to work in an environment like that? An environment of trust, satisfaction, and opportunity.

Course Objectives – As a result of attending this course, you will be able to:

  • Explore trends on a national and state level that affect workforce supply and what WSDA and ADA are doing about it.
  • Create innovative approaches for employee retention and recruitment.
  • Select the best job for you and the importance of prioritizing long-term career goals over short-term financial incentives.
  • Evaluate the pros and cons of social media in the staffing equation and how it can influence the job market.
  • Understand the dual role of benefits and compensation.
  • Distinguish between substantive issues and emotion-driven perspectives.
  • Conduct crucial conversations so that people feel seen and heard while also maintaining a positive work culture.
  • Discuss strategies that can involve team members as partners in the business.
  • Inspire a collaborative approach to address HR challenges and harness opportunities for growth and excellence.

This comprehensive exploration will equip attendees with actionable insights, tools, and strategies to address the emotional side of the business, fostering a workplace that is not only productive but also a collaborative work environment.

Course Schedule

8:00am – 8:30am Registration and Continental Breakfast
8:30am – 8:45am Course introduction and announcements
8:45am – 9:45am Panel Discussion with special guests Dr. Linda Edgar, President, American Dental Association and Bracken Killpack, WSDA Executive Director
9:45am – 10:05am Morning break
10:05am – 12:00pm Morning presentation

12:00pm – 1:30pm Lunch break – Alumni Luncheon in Walker Ames Room by reservation, or lunch on your own

1:30pm – 2:20pm Afternoon presentation
2:20pm – 2:35pm Afternoon break
2:35pm – 3:35pm Afternoon presentation
3:35pm – 4:30pm Panel Discussion with our presenters
4:30pm Adjourn


Tim TwiggTim Twigg is the President of Bent Ericksen & Associates. Bent Ericksen & Associates is the leading authority in human resources and personnel management in the healthcare industry, helping dentists successfully deal with the ever-changing and complex labor laws.

Tim brings over 35 years of practice management and business consulting experience and knowledge specifically in the healthcare field. Tim’s expertise extends to leadership and business development, strategic planning and marketing, and communication skills, with special emphasis on the “people-side”, human resources, and employment compliance.

Tim is a published author and currently co-authors a regular column in Dental Economics entitled: “Staff Issues”. He is part of the management faculty, speakers’ bureau and/or business affiliate for: Seattle Study Club, Jameson Management, and Benco Dental, as well as being an ADA consultant for the ADA’s Council on Dental Practice.

Tim is the past president of and a member of the Academy of Dental Management Consultants, a member of the Speaking Consulting Network and a member of the Society for Human Resources Management.

Jackie BrownJackie Brown is currently the Chief Human Resources Officer at Community Dental Partners, supporting nearly 80 practices and over 200 clinicians. With over 30 years of human resources experience, she has helped support the growth of the organization through acquisitions, mergers, and denovos from its pre-COVID footprint of just over 30 locations and a team of 500, to its current headcount of over 1200 employees across an expanded network of practices. She is dedicated to building relationships, supporting others and nurturing a culture that is anchored in engagement, collaboration and helping people connect to a bigger purpose. She’s hugely passionate about Community Dental Partners’ culture and their Nine Pillars core values.

Under her leadership, the transition to an advanced HR software platform and the establishment of a refined clinical recruiting structure signified a transformative phase for the organization. These enhancements have streamlined critical processes, fostering a culture of efficiency and elevating the standard of customer service to exceptional levels.

With an MBA from Texas Women’s University and a Bachelor’s degree in Business with an emphasis on Human Resources, she is committed to helping support those in the dental industry space. She is an accomplished author, podcaster, presenter and mastermind facilitator in the dental HR industry.

Jackie currently resides in Decatur, Texas, with her husband of over 30 years, multiple cows, chickens, and dogs and enjoys volunteering and serving in her church and her community.

Course Logistics

Friday, March 22, 2024

University of Washington
Kane Hall, Room 130
Seattle, Washington 98195

This course is designed for anyone involved in dentistry.

Registration and Continental Breakfast: 8:00am – 8:30am
Course: 8:30am – 4:30pm

Until March 20, 2024 (after, $25 more)
$150 for CDE credit*
Complimentary for no CDE credit**

* This fee helps to cover the costs of this event that exceed the available annual funds of the Ernest M. Jones Memorial Lectureship Fund.
** If you plan to attend for no CDE credits, you still need to register.

7 hours

Due to challenging parking on campus, please consider purchasing parking in advance through the CDE office. If you plan to drive to campus the day of the course, please let us know how many parking passes you will need. Passes must be purchased by Friday, March 8, 2024.

Alternatively, you can pay by smart phone with the PayByPhone app, but space is not guaranteed.

Parking passes and parking by the PayByPhone app are $19.50 each.

Campus parking locations and directions will be provided with your registration confirmation materials.

$25 per person – chicken, fish or vegetarian entrée available – reserve by Friday, March 15, 2024, please – space is limited.

An annual alumni meeting will convene over lunch, but you are welcome to attend the lunch whether you are alumni or not!

No refunds will be given for this course. If you must cancel your registration, tuition credit will be given for the course that must be used at a UW CDE course by June 30, 2024; or the registration can be transferred to another person for a $10 processing fee. Cancellations and transfers must be made by 5:00pm on March 20, 2024 to After that, no transfers are available.

Conflict of Interest
In accordance with the ADA CERP Standard V., everyone involved in planning or presenting this educational activity will be required to disclose any relevant financial relationships with commercial interests and this information will be made available to participants at the start of the course.

As a continuing education provider, University of Washington Continuing Dental Education is responsible for ensuring the content, quality and scientific integrity of all continuing dental education activities for which credit is provided. The School is also responsible for taking steps to protect against and/or disclose any conflict of interest of the faculty/instructors presenting those courses.

By providing my information, I consent to receive communication via mail, email, fax, and phone from the University of Washington Continuing Dental Education office. The Continuing Dental Education office will not share your information with anyone.

Dental education institutions have an obligation to disseminate new knowledge related to dental practice. In so doing, some presentations may include controversial materials or commercial references. Sponsorship of a continuing education course by the University of Washington does not necessarily imply endorsement of a particular philosophy, procedure, or product by this institution.

The University of Washington Continuing Dental Education cautions continuing dental education participants that there are potential risks of using limited knowledge when incorporating new techniques and procedures into the practice of dentistry, especially when the continuing education course has not provided supervised clinical experience and/or competency tests in the techniques or procedures.

Contact Us

Register for Courses
Have a question or need help registering for a course? Contact us.
Local: (206) 543-5448
Toll Free: (866) 791-1278

Online registration – click here

University of Washington
Continuing Dental Education
Box 357137
Seattle, WA 98195-7137


ada cerp logo

The University of Washington is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

This continuing education activity has been planned and implemented in accordance with the standards of the ADA Continuing Education Recognition Program (ADA CERP).

acde logo

The University of Washington is a member of the Association for Continuing Dental Education.

University of Washington designates this activity for 7 continuing education credits.