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Continuing Dental Education

Ernest M. Jones Memorial Lecture – Thriving in a Time of Uncertainty: Key Trends and Opportunities Coming to the Dental Care Sector

Marko Vujicic, PhD - Chief Economist & Vice President, Health Policy Institute, American Dental Association and Emmet Scott, President, Association of Dental Support Organizations

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The University of Washington Office of Continuing Dental Education gratefully acknowledges

for their generous support of this program.

Course Description

The dental industry is seeing a lot of trends bringing both disruption and opportunity. There is a major generational shift happening among dentists, with Boomers retiring and Millennial and GenZs moving in. This dynamic is bringing major changes in practice models and career paths. At the same time, it is clear that our current dental care financing and delivery model works well for some segments of the U.S. population and not others. The recently published 20-year retrospective of the 2000 Surgeon General Report shows that there have been important gains in oral health among children; however, much less progress among adults and seniors. About half of the U.S. population does not visit the dentist within the year, with affordability challenges being reason #1. Insurance reimbursement rates continue to slowly decline while at the same time becoming more important to patients as a means of payment.

Furthermore, as the economy has continued to cool, we see that the marketplace is moving from innovation to standardization. The way to weather these economic difficulties is to standardize, simplify, and streamline.

How do dentists need to adapt? What is the profession’s vision for oral health in America? Do we want dentistry to truly be an essential service in health care policy? What are important trends dental employees need to be aware of in the next 2-5 years and how can they thrive in this shifting environment? How can you make informed decisions about whether to work with a DSO and how to choose the right one for you? Where can you find the solutions you need to help you standardize your business and succeed in any economic climate?

This day will be broken up into morning and afternoon sessions. Each each speaker will present on the current state of dentistry in the morning, and the future of dentistry in the afternoon. After each session, there will be a question-and-answer portion to have audience participation in asking questions of the speakers. This is a unique lecture where you will hear experts in the trends of dentistry speak on where dentistry is today and where it’s all going.

Course Objectives – As a result of attending this course, you will be able to:

  • Understand key trends impacting dental practices, including dental insurance trends, consumerism, growth of group practice, shifting patient mindset, macroeconomic forces, standardization, and consolidation.
  • Identify how each of these trends will potentially disrupt the dental care model and provide new opportunities for dentists.
  • Recognize key factors that would dramatically grow the sector, including what it would take to get millions of more Americans accessing dental care.

Course Schedule

8:00am – 8:30am Registration and Continental Breakfast
8:30am – 8:45am Course introduction and announcements

The Current State of Dentistry

8:45am – 9:45am Marko Vujicic, morning presentation
9:45am – 10:05am Morning break
10:05am – 11:05am Emmet Scott, morning presentation
11:05am – 12:00pm Q&A, Discussion with Marko Vujicic and Emmet Scott – Oleg Shvartsur, DDS, Moderator

12:00pm – 1:30pm Lunch break – Alumni Luncheon in Walker Ames Room by reservation, or lunch on your own

The Future of Dentistry

1:30pm – 2:20pm Marko Vujicic, afternoon presentation
2:20pm – 2:35pm Afternoon break
2:35pm – 3:35pm Emmet Scott, afternoon presentation
3:35pm – 4:30pm Panel Discussion with Marko Vujicic, Emmet Scott, and Sara Gordon, Associate Dean of Academic Affairs, University of Washington School of Dentistry


Marko VujicicDr. Marko Vujicic is Chief Economist and Vice President, Health Policy Institute at the American Dental Association where he is responsible for overseeing all of the Association’s policy research activities. Prior to joining the American Dental Association, he was Senior Economist with The World Bank in Washington D.C. where he directed the global health workforce policy program. He was also a Health Economist with the World Health Organization in Geneva, Switzerland.

Dr. Vujicic is the lead author of the book, Working in Health, and has written several book chapters on various health policy issues. He has published extensively in peer-reviewed journals such as Health Affairs, The New England Journal of Medicine, Health Services Research, Health Policy and Planning, Social Science and Medicine, and Medical Care. He has worked on broad health care reform issues in Africa, East Asia, the Caribbean and Eastern Europe.

He is a visiting assistant professor at Tufts University in Boston and affiliate faculty at the Center for Health and the Social Sciences, University of Chicago and the Center for Health Services and Policy Research, University of British Columbia.

Dr. Vujicic obtained his Ph.D. in Economics from the University of British Columbia and a Bachelor’s degree in Business from McGill University in Montreal.

Emmet ScottEmmet Scott is co-founder and board member of Community Dental Partners, a DSO supporting entrepreneurial dentists who are providing care to underserved patients. Emmet is also the host of the number one DSO Podcast titled, DSO Secrets ™ and the author of the Amazon bestselling book DSO Secrets: The Ultimate Guide to Building Your Dental Empire.

Emmet is passionate about creating amazing patient, team and doctor experiences in his companies and sharing his knowledge with others. This passion led to his investment and partnership in the Dentist Entrepreneur Organization (DEO) where Emmet provides coaching and training to entrepreneurial dentists and their teams. DEO has over 200 dental groups whose owners and teams are learning how to scale their dental practices and achieve personal and business success.

Emmet was elected to the post of ADSO president in the summer of 2020 where he works hand in hand with the ADA to ensure the dental industry is seen as an essential healthcare industry and dentists get maximum support for regulatory items and legislative initiatives.

Emmet’s work in the dental industry began with Smile Magic Dentistry and Braces which he co-founded in 2010 with Dr. Chad Evans, who also happens to be his best friend since the age of two years old. What began as an idea and dream to do dentistry differently while also serving an underserved population grew into Smile Magic Dentistry. The practices deliver a Disney-like experience to the families they serve complete with a storybook theme, gold coins, a movie theatre, and a lobby play gym. CDP now supports its Smile Magic brand along with a total of 77 other dental practices.

A serial entrepreneur and passionate professional, Emmet prides himself on seeing the wisdom in people and their vision to improve the industries they serve in. He is the proud husband and the father of six kids, mostly redheads and one who is hard of hearing. Emmet is fluent in American Sign Language and CEO of ASL Communication which provides sign language interpreters to governments, schools, hospitals and businesses.

Course Logistics

Friday, March 24, 2023

University of Washington
Kane Hall, Room 130
Seattle, Washington 98195

This course is designed for anyone involved in dentistry.

Registration and Continental Breakfast: 8:00am – 8:30am
Course: 8:30am – 4:30pm

Until March 22, 2023 (after, $25 more)
$150 for CDE credit*
Complimentary for no CDE credit**

* This fee helps to cover the costs of this event that exceed the available annual funds of the Ernest M. Jones Memorial Lectureship Fund.
** If you plan to attend for no CDE credits, you still need to register.

7 hours

Parking passes may be purchased through the CDE office for $18.75 each until March 10, 2023. Alternatively, parking will be available in the E1 Parking Lot, north of the stadium, for $7.28 (credit/debit only) the day of the course.

The University of Washington School of Dentistry gratefully acknowledges
HomeStreet Bank Logo  Light Dental Studio Logo

for their generous support of the Dental Alumni Luncheon

$25 per person – chicken, fish or vegetarian entrée available – reserve by March 17, 2023.

An annual alumni meeting will convene over lunch, but you are welcome to attend the lunch whether you are alumni or not!

No refunds will be given for this course. If you must cancel your registration, tuition credit will be given for the course that must be used at a UW CDE course by June 30, 2023; or the registration can be transferred to another person for a $10 processing fee. Cancellations and transfers must be made by 5:00pm on March 22, 2023. After that, no transfers are available.


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The University of Washington is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

This continuing education activity has been planned and implemented in accordance with the standards of the ADA Continuing Education Recognition Program (ADA CERP) through joint efforts between the University of Washington and Oregon Health Sciences University.

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The University of Washington is a member of the Association for Continuing Dental Education.

University of Washington designates this activity for 7 continuing education credits.