Skip to content
Continuing Dental Education

Building Your Professional Brand – Roadmap To Success – a live webinar

David T. Wu, DMD, DMSc

lecture icon Lecture

This course is part of the Association for Continuing Dental Education Joint Live Webinar Series.


This course is part of the Association for Continuing Dental Education Joint Live Webinar Series*

Course Description

In today’s competitive market, every dental professional is identified by a brand. Whether you are applying for a new associate position, expanding your private practice, building your academic career, your success depends on getting others to recognize your value. Understanding the fundamentals of creating your professional brand and getting comfortable marketing yourself is key. This webinar aims to introduce the principles of building a professional brand with a specific focus on the process of brand creation and strategies for effective marketing. We will review key steps in building your unique brand, evaluate strategies to market your professional brand, and understand the advantages of various platforms to help you build your marketing toolkit. The ultimate goal is to help dental professionals building their unique brand and help them embark on their path to success.

Course Objectives

As a result of attending this class, you will be able to:

  • Understand key steps in developing your unique professional brand
  • Evaluate strategies to create and market your professional brand
  • Recognize the advantages of various platforms in your brand building journey
  • Develop your own strategy to building your professional brand


Dr. David T. WuDavid T. Wu is a Periodontist and Faculty Member in the Department of Oral Medicine, Infection, and Immunity at the Harvard School of Dental Medicine in Boston, Massachusetts. Dr. Wu received his Doctor of Dental Medicine degree (DMD) from McGill Faculty of Dental Medicine and Oral Health Sciences. Subsequently, Dr. Wu pursued his specialty training in Periodontology and Implant Dentistry, and graduate studies at Harvard University, where he completed his Doctor of Medical Sciences (DMSc) thesis under the guidance of Prof. David J. Mooney at the Harvard John A. Paulson School of Engineering and Applied Sciences and the Wyss Institute for Biologically Inspired Engineering.

Dr. Wu’s research connects dental medicine to bioengineering and focuses on exploring how biomaterial mechanical properties can tune stem cell behavior for tissue regeneration and developing novel medical devices for intraoral wound healing and drug delivery. His work resulted in numerous publications in top-tier journals, invited lectures and awards. His commitment to innovation, education, and service, resulted in notable awards including the prestigious Balint Orban Memorial Award from the American Academy of Periodontology (AAP) recognizing excellence in research, the Walter Cohen Award and Educator Scholarship from the AAP Foundation, the Harvard Presidential Scholarship, the Joseph L. Henry Award, and the Outstanding Resident Teaching Award from the Harvard School of Dental Medicine.


  • Dr. Wu has no relevant financial relationships to disclose.
  • The staff of the University of Washington Office of Continuing Dental Education have no relevant financial relationships to disclose.

Course Logistics

Thursday, January 18, 2024

Online Webinar

The dental professional

5:00pm – 6:00pm Pacific Standard time


1 hour


*The University of Washington in conjunction with the Association for Continuing Dental Education (ACDE), along with 35 of its member schools jointly presents the “ACDE Webinar Series”

This series features university-based key opinion leaders presenting numerous topics on multiple dates and times. Presentations are available to meet every dental health care professional’s schedule and interests.

Conflict of Interest
In accordance with the ADA CERP Standard V., everyone involved in planning or presenting this educational activity will be required to disclose any relevant financial relationships with commercial interests and this information will be made available to participants at the start of the course.

As a continuing education provider, University of Washington Continuing Dental Education is responsible for ensuring the content, quality and scientific integrity of all continuing dental education activities for which credit is provided. The School is also responsible for taking steps to protect against and/or disclose any conflict of interest of the faculty/instructors presenting those courses.

Cancellation and Refunds
For this live webinar, a registration refund will be issued for cancellations received by Thursday, January 18, 2024. Registration will remain open until the webinar begins – NO REFUNDS will be accepted once the webinar has begun. Cancellations must be received in email to The cancellation request must include: the name of the course, name of the person registered, name of the person requesting the cancellation, and the reason for the cancellation.

By providing my information, I consent to receive communication via mail, email, fax, and phone from the University of Washington Continuing Dental Education office. The Continuing Dental Education office will not share your information with anyone.

Dental education institutions have an obligation to disseminate new knowledge related to dental practice. In so doing, some presentations may include controversial materials or commercial references. Sponsorship of a continuing education course by the University of Washington does not necessarily imply endorsement of a particular philosophy, procedure, or product by this institution.

The University of Washington Continuing Dental Education cautions continuing dental education participants that there are potential risks of using limited knowledge when incorporating new techniques and procedures into the practice of dentistry, especially when the continuing education course has not provided supervised clinical experience and/or competency tests in the techniques or procedures.

Contact Us

Register for Courses
Have a question or need help registering for a course? Contact us.
Local: (206) 543-5448
Toll Free: (866) 791-1278

Online registration – click here

University of Washington
Continuing Dental Education
Box 357137
Seattle, WA 98195-7137

ada cerp logo

The University of Washington is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

This continuing education activity has been planned and implemented in accordance with the standards of the ADA Continuing Education Recognition Program (ADA CERP) through joint efforts between the University of Washington and ACDE member schools.

acde logo

The University of Washington is a member of the Association for Continuing Dental Education.

University of Washington designates this activity for 1 continuing education credit.