Continuing Dental Education

CE1664 Ernest M. Jones Memorial Lecture

Creating the Remarkable, Thriving Practice Through Focused Strategy and Emotional Intelligence

Bob Frazer, Jr., DDS, FACD, FICD

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Course Description

Join Bob Frazer, DDS, dentistry’s leading authority on Applied Strategic Planning and Emotional Intelligence as he shares proven strategy and key interpersonal dynamics. Bob will help you understand the three windows for market leadership in today’s dentistry. Then translate author Seth Godin’s Purple Cow to dentistry. Godin said – “There are only two choices. Win by being more ordinary, more standard and cheaper. Or win by being unique, remarkable and more human.” This content rich, entertaining presentation – will allow you to distinguish yourself and your practice from the competition while dramatically improving treatment acceptance with a powerful, results focused team through strategic positioning and elevated Emotional Intelligence as Bob and his team did in Austin, TX.

Strategy fails not from execution but from poor strategic thinking. Include the fact that 75% of high achievers’ success comes from Emotional Intelligence (E.I.), while only 25% comes from technical competency. Since every major dental investment is an emotional decision and effective teams depend on strong interpersonal relationships. E.I. is central to both personal and practice success. E.I. can be elevated by study and practice. Assess your strategy and E.Q. Then elevate both for uncommon success with significance.

Learning Objectives

  • Understand the Three Strategic Windows for Success in today’s dentistry
  • Choose Your Patients, Narrow Your Focus & Dominate Your Market as a Purple Cow
  • How to apply the critical triad of Results – Behaviors – Beliefs
  • E.I.’s impact on the important roles of dentists and key team members
  • What research has shown are the six styles of highly effective leaders that get results
  • How to dramatically raise case acceptance through elevated E.I. regardless of 3rd parties
  • Marketing via – Facts Tell and Emotions Sell
  • Acquire an E.I. technique for positive solutions-oriented conflict resolution
  • Discover how hidden group/interpersonal dynamics affect team performance, case acceptance, and practice climate
  • Learn how to Raise Your E.I. to access a new level of Prosperity and Fulfillment


Bob FrazerBOB FRAZER Dr. Bob Frazer – masterful storyteller, international speaker (over 1,000 presentations), performance coach, EI authority, strategic planner and clinician, who appeals to the entire team. His energizing, content rich, results focused presentations flow from 35 years of experience building an exceptional comprehensive, rehabilitative, health-centered, partnership dental practice in Austin, TX. Founder of R.L. Frazer & Associates – who helps doctors and teams achieve top 5% success with significance.

Jones Brochure Cover

Course Logistics

Friday, March 24, 2017

University of Washington
Kane Hall, Room 120
Seattle, Washington 98195

This course is designed for dentists, hygienists and dental assistants.

Download Course Application Form
Register Online (available until two days before the course).

Registration and Continental Breakfast: 8:00am – 8:30am
Course: 8:30am – 4:30pm

Until March 22, 2017 (after, $10 more)
$100 for CDE credit*
Complimentary for no CDE credit**

* This fee helps to cover the costs of this event that exceed the available annual funds of the Ernest M. Jones Memorial Lectureship Fund.
** If you plan to attend for no CDE credits, you still need to register.

7 hours

Parking passes may be purchased through the CDE office for $15 each until March 10, 2017. Alternatively, parking will be available in the E1 Parking Lot, north of the stadium, for $6 the day of the course.

$25 per person – chicken, fish or vegetarian entrée available – reserve by March 17, 2017.

An annual alumni meeting will convene over lunch, but you are welcome to attend the lunch whether you are alumni or not!

No refunds will be given for this course. If you must cancel your registration, tuition credit will be given for the course that must be used at a UW CDE course by June 30, 2017; or the registration can be transferred to another person for a $10 processing fee. Cancellations and transfers must be made by 5:00pm on March 23rd. After that, no transfers are available.

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The University of Washington is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

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The University of Washington is a member of the Association for Continuing Dental Education.

University of Washington designates this activity for 7 continuing education credits.