The 44th Annual Ernest M. Jones Memorial Lectureship

The Internet: What’s Happening Today That Should Change the Way You’re Doing Business

Lou Shuman, DMD, CAGS

Friday, March 28, 2014

University of Washington
Meany Hall
Seattle, Washington 98195

This course is designed for dentists, hygienists, dental assistants and office staff.

Download Course Application Form
Register Online (available until two days before the course)

Please see below as the cancellation and refund policy for this event is different from other CDE programs.

$25 per person – chicken, fish or vegetarian entrée available. Space is limited – please reserve by March 21, 2014.

Registration and Continental Breakfast: 8:00am – 9:00am
Course: 9:00am – 4:30pm

Before March 26 (after, $10 more)
$100 for CDE credit*
Complimentary for no CDE credit**

* This fee helps to cover the costs of this event that exceed the available annual funds of the Ernest M. Jones Memorial Lectureship Fund.

** If you plan to attend for no CDE credits, you still need to register.

CREDITS: 6 hours

Parking passes may be purchased through the CDE office for $15 each by March 14, 2014.

Alternatively, parking will be available in the E1 Parking Lot, north of the stadium, for $6 exact-cash the day of the course.

course brochure image
Course Brochure

Course Description

The Internet has forever changed the dental practice and the questions are many:

  • What social media properties should you participate in now, so as they constantly redefine themselves you are staying current?
  • What Internet technologies do you incorporate now to create the most effective new patient growth and online retention strategies? Responsive Web design, pay-per-click, search engine optimization?
  • What is the true effective mix of traditional and online marketing to achieve maximum results?

Course Topics and Objectives

As a result of attending this course, you will be provided:

  • An educational primer of every major social media property including the latest updates.
  • A complete assessment of the critical internet technologies that every practice must be implementing to be most effective online.
  • An understanding of where and how to spend your time and energy utilizing the right social media properties and internet technologies to acquire new patients and build patient base loyalty.


LOU SHUMAN is the President of Pride Institute, a renowned practice management institute and is personally known for his expertise in internet strategy, strategic relations, emerging technologies, digital marketing methods, and operational practice management. Dr. Shuman serves as a leading authority in the dental and medical industry with leading manufacturers. He is a member of the Key Opinion Leader Board at DENTSPLY GAC, a personal executive consultant to DENTSPLY GAC, and a member of the DENTSPLY Technology Committee. He is the Chairman of the Sesame Communications Technology Advisory Board and a member of the Clinical Advisory Boards and Editorial Boards at Dentistry Today, Dental Products Report, Dental Practice Report, The Progressive Dentist, Seattle Sleep Education LLC, Orthodontic Practice US, and The Progressive Orthodontist. He is the only dentist who has been selected both as a “Top CE Leader in Dentistry” and a “Leader in Dental Consulting” by Dentistry Today magazine.

Dr. Shuman is the creator of the prestigious Pride “Best of Class” Awards, an unbiased nonprofit initiative that in conjunction with the leading technology experts in the field, selects annually the most important technologies in the industry. The impact of the integrity of the initiative has resulted in an innovative first time ever cooperation between the major journals, Dental Products Report, Dental Economics, ADA News, Dental Practice Report, Dr. BiCuspid, Implant Practice US, Orthodontic Practice US, Endodontic Practice US, The Progressive Dentist, and The Progressive Orthodontist. With the ADA all are providing education, awareness, and presentation of the winning technologies culminating each year at the ADA Annual Session at the ADA Pride Institute Technology Expo.

Prior to becoming President of Pride Institute, Dr. Shuman served as Vice President of Clinical Education and Strategic Relations at Align Technology for seven years. During that time he was responsible for the clinical creation of Orthodontic and GP clinical programs, was the professional and clinical lead on multiple concept development projects, including the creation of Vivera retainers, and integrated the Invisalign technique into orthodontic and dental school curriculums throughout North America including NYU, Harvard University, University of Illinois at Chicago, and the University of Texas at San Antonio, as well as into associations, institutes, and organizations including the ADA, AGD, The Scottsdale Center for Dentistry, The Pankey Institute, and The Dawson Center for Advanced Studies.

Dr. Shuman is recognized as an outstanding speaker and educator and has lectured extensively throughout the United States, Canada, Europe, and Japan, including every major meeting in the US. He has been selected for eleven years in a row as “One of the Top CE Leaders in Dentistry” in Dentistry Today magazine. As a guest lecturer at Gordon Christensen’s LDS Annual Meeting he was cited as “one of the most influential dentists in the country today.”

Dr. Shuman has written articles and whitepapers in every major dental publication, including Dentistry Today, Dental Economics, The Progressive Orthodontist, Orthodontic Practice US, Dental Products Report, and Inside Dentistry to name a few.

As a former founder of rdental.com he created for the internet, the state of the art Enhanced Educational Interface (EEI) engine. This innovative first in class educational platform provided the backdrop to providing online education exclusively for industry leading prestigious educators including the ADA, AGD, Dr. Gordon Christensen, Dr. Frank Spear, Dr. Vince Kokich, Dr. Pete Dawson, and Dr. Stan Malamed, among many others.

He is the past owner of a 10-doctor private group practice where he specialized in Adult Orthodontics. He received his DMD degree and his Certificate in Advanced Graduate Studies in Orthodontics from the Henry M. Goldman Boston University School of Dental Medicine. Giving back to the community, Dr. Shuman recreated the mission of the Walt Disney 25th Anniversary Tour at its Boston venue. He single handedly implemented a two day extravaganza for the underprivileged and hospitalized youth community in New England that eventually resulted in him receiving Walt Disney’s most prestigious honor for “creating a new direction of purpose for their company.”

Optional Catered Lunch

An optional catered lunch, sponsored in part by the UW Dental Alumni Association, will be held in the By George Café of Odegaard Undergraduate Library. The Dental Alumni Association annual meeting will convene over lunch.

  • Lunch is $25 per person – please register early as space is limited.
  • Please indicate your preference for a chicken, fish or vegetarian entrée with your reservation.
  • Lunch reservations must be received by March 21. Reservations are transferable for a $10 fee.


Due to multiple construction projects and limited parking, passes must be purchased in advance through the CDE office. If you plan to drive to campus the day of the course, please let us know how many parking passes you will need. Passes must be purchased by March 14, 2014.

  • Parking passes are $15 each.
  • Campus parking locations and directions will be provided with your registration confirmation materials.
  • Parking passes will be distributed in order of purchase beginning with the closest parking facility available, and moving outward on campus according to availability as dictated by University Parking Services.
  • Please treat your parking pass as cash — no refunds or replacements will be available for misplaced passes.

Cancellation and Refund Policy

No refunds will be given for this course. If you must cancel your registration, tuition credit will be given for another course that must be used at a CDE course by June 30, 2014; or the registration can be transferred to another person for a $10 processing fee. Cancellations and transfers must be made by 5:00 pm March 27th. After that, no transfers will be available.

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The University of Washington is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

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The University of Washington is a member of the Association for Continuing Dental Education.

University of Washington designates this activity for 6 continuing education credits.

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