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Fifth Annual Delta Dental/Washington Dental Service Practice Management CDE

Morning Topic: Necessary Skills for Running a Successful Dental Practice
Afternoon Topic: Successful Communication in the Dental Office

William van Dyk, DDS; Sandra Phillips, MPA and Tara Aal, CPC, CHCC

Friday, October 4, 2013

Hotel Deca
4507 Brooklyn Ave. NE
Seattle, Washington 98105

This course is designed for dentists, hygienists, dental assistants and office staff.

Download Course Application Form
Register Online (available until two days before the course).

Registration and Continental Breakfast: 8:00am – 8:30am
Course: 8:30am – 4:30pm

TUITION – price includes lunch:
Until October 2 (after, $10 more)
$251/Current Dental Alumni Member

  • WDS Members and their staff receive a 50% discount off the full tuition price! (Not to be combined with any other discounts) Please register for CE1311WDS to receive the discount.

CREDITS: 7 hours

* This course is eligible for a 10% tuition discount if you are a current member of the UW Dental Alumni Association.

Morning Topic: Necessary Skills for Running a Successful Dental Practice

Everyone can learn from their mistakes, but those who learn how to avoid mistakes are successful earlier in their careers. Dental schools must emphasize the clinical aspects of the dental practice, but graduates must also run a successful business in order to provide quality dentistry. The number one question by graduates is “What do I do about the business of dentistry?” This class is designed to give the newer (and anyone who needs a brush-up) practitioners and their teams the practice management skills to help them build a successful business and avoid many of the costly mistakes that interfere with success.

Course Objectives

As a result of attending this course, you should be able to:

  • Model leadership skills that work for everyone.
  • Recognize associateship and ownership issues that help a practice thrive.
  • Determine skills to work effectively with managed care programs.
  • Apply basic business numbers and processes that help keep the business afloat.
  • Use marketing skills that attract the quality patients who stay.

Afternoon Topic: Successful Communication in the Dental Office

Communication is the key to success in most areas of life – the key to getting what we want and need. Each one of us has a unique way of expressing our thoughts, feelings and beliefs. We all develop preferences towards certain words, phrases, body language and other signals to send our messages. This package becomes our ‘style’ of communication. ‘Success Signals’ is a communication training approach rooted in ancient thought and supported by modern psychology. Using a system of color-coded styles, this unique approach of interpersonal communication training is perfect for dental teams. This interactive training is well suited for practices and teams of all sizes.

Course Objectives

As a result of attending this course, you should be able to:

  • Describe characteristics of each style.
  • Gain understanding of personal preferred style.
  • Recognize each style, including those less dominant to yourself.
  • Improve personal and professional interactions.


WILLIAM VAN DYKWILLIAM VAN DYK is a full-time private practicing general dentist in San Pablo, California. In addition he serves as an associate professor at the University of the Pacific Dugoni School of Dentistry in the Department of Practice Management. He graduated from the University of the Pacific in 1973; served three years in the U.S Army; and purchased a practice in 1976.

Since 1985 he has been speaking to dental audiences on various aspects of practice management. He was instrumental in the development of the ADA Success Seminar Series to dental school students, giving them real world information on starting a dental practice.

He served on the ADA Council on Dental Practice for seven years and is a member of both the American and the International College of Dentists.

SANDRA PHILLIPSSANDRA PHILLIPS has been the Director of Clinic Operations at the University of Washington since 1988. She brings 12 years of clinical practice and 25 years of clinical management to her teaching role as a Senior Lecturer in the Department of Restorative Dentistry.

Ms. Phillips holds a BS degree (1982) and a Masters in Public Administration (1985) from the University of Washington and was the recipient of the OKU’s honorary Omicron Kappa Upsilon award for academic excellence and service to the dental profession (2000).

TARA AALTARA AAL has been working within the University of Washington for the past 13 years and has been the Director of Compliance and Safety at the School of Dentistry since 2007.

Tara has 20 years of experience in the healthcare field, including work with insurance companies, private practices, consulting, hospitals and physician practice plans. Tara is a Certified Professional Coder (CPC) and Certified Healthcare Compliance Consultant (CHCC).

In 2009, Tara was certified through Agreement Dynamics, Inc. to teach “Success Signals” communication style training. Tara has be actively teaching this program over the past four years as part of the School of Dentistry Practice Management curriculum and for various teams of staff, private dental practices, non-profit organizations and other dental schools in the Unites States.

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The University of Washington is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

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The University of Washington is a member of the Association for Continuing Dental Education.

University of Washington designates this activity for 7 continuing education credits.

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